The widely popular retail giant GAP revealed it’s new logo last week. The clothing manufacturer was attempting to update it’s image with the times. Do to the amount of people upset over this change this week it has been scrapped, and they are changing back to their blue on white traditional design that they have had for the last 20 years.
GAP president Marka Hansen said “Our brand and our clothes are changing and rethinking our logo is part of aligning with that”. After the outcry on Twitter and Facebook they have decided instead to do “crowd sourcing” to see what the public would like to see as their new logo. GAP brands have slowly evolved from a preppy look to sleek and more modern designs, and they were attempting to compliment that evolution with their new logo.
Now for those of us who spend more time worrying about if there is something that one of our children got on our shirt rather than what the tag that no one sees looks like, this seems to be a bit extreme. I understand that people are afraid of change, but to complain about a logo is a bit ridiculous. Is it really going to make a difference if the quality of clothing hasn’t changed, just the bag it comes in?
I’m glad to see that they will be crowd sourcing, what ever that entails, to find what the people want in a GAP logo. Unfortunately as a mother of 3 I can tell GAP this, you are not going to be able to make more than 2/3 of the people happy at any one time. Some are afraid of anything new, others just are royal pains and can never be pleased, then there are the ones that really don’t care.
My main question is how many of the people who spoke out so loudly about the new logo actually shop at the retail store? If the people that were complaining the loudest were not even customers then, in my opinion they shouldn’t have scrapped the logo. I’m sure that as a major company GAP did some research on what their customers thought of the logo before releasing it to the public, and that they must have had positive feedback from them on the new design. Or they were like me, and really didn’t care what the design looks like.
Filed under: Uncategorized | Tagged: Advertising, Clothing, Crowdsourcing, Design, Facebook, gap, Logo, Shopping, Twitter, who cares | 4 Comments »